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Programmatic advertising
A programmatic advertising platform for publishers
Programmatic advertising sells each impression automatically, in a real-time auction that takes a fraction of a second. VisualAds runs that auction for your apps and websites through Google Ad Manager.
- Demand partners
- 12, Google included
- Auction
- Real time, per impression
- Ad formats
- Display to native
- Payout terms
- Net 30, monthly
The basics
How programmatic works
When someone opens your page or app screen, the ad slot sends a request describing the placement — size, format, the app or site, and the signals the user has agreed to share. Buyers’ platforms evaluate the request and bid; the highest eligible bid wins and its ad is shown. All of this happens before the slot renders.
For publishers, the real differences between platforms are who is allowed to bid, how the auction is run, and how transparently you are paid.
Demand channels
Three ways buyers reach your inventory
VisualAds uses all three, in the same auction.
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Google Ad Exchange (AdX)
Google’s marketplace, where buyers from Google Ads, Display & Video 360 and other platforms bid on each impression.
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Server-side
Open Bidding
Google’s server-side bidding: other exchanges bid inside Google Ad Manager, in the same auction as AdX.
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Pre-auction
Header bidding
Bidders are asked for prices before the ad server decides, and their bids compete with Google demand.
Demand partners
12 demand partners, one integration
Buyers that can bid on your inventory through VisualAds:
- OpenX
- fluct
- Onetag
- PubMatic
- Improve Digital
- Sovrn
- InMobi
- Media.net
- Mobfox
- Opera
- Verve
Ad formats
Every format your inventory needs
Configured per ad unit, from one account.
Video
Video ad units for apps and sites.
Rich media
Interactive and expandable creatives for placements with room to play.
VAST (in-stream)
Ads inside your own video content, served by VAST tag.
Native
Ads styled to match your feed or article layout.
Apps and web
The same formats across mobile apps and websites, in one dashboard.
Transparency
What you see and control
Programmatic should not mean a black box.
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Real time
Real-time reports
Impressions, clicks, eCPM and revenue as they happen; reports download as files.
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Self-service
Ad units
Create and manage ad units for every app and site yourself.
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Net 30
Payments
Every payment and its invoice are in your dashboard.
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5%
Terms
A flat 5% of net revenue, no long-term contract, no exclusivity.
Comparing options? See AdSense vs AdX or read about AdX access through an MCM partner.
FAQ
Questions publishers ask
Buying and selling ad impressions automatically through software, usually in a real-time auction for each impression, instead of through manual deals and insertion orders.
Both let exchanges other than Google compete for your impressions. Open Bidding runs server-side inside Google Ad Manager; header bidding collects bids before the ad server makes its decision. VisualAds uses both.
Display, video, rich media, VAST in-stream and native, configured per ad unit.
No. Mobile app inventory is sold programmatically too. VisualAds monetizes apps and websites from one account.
Monthly on Net 30 terms, by bank transfer in USD, EUR or TRY, with a $50 minimum. VisualAds keeps a flat 5% of net revenue.