More bidders per impression
AdX competes with Open Bidding and header bidding partners in the same auction, so more buyers compete for each impression.
Google Ad Manager MCM Partner
Google AdX access through an MCM partner
Google Ad Exchange (AdX) is the programmatic marketplace inside Google Ad Manager. Most publishers reach it through a Multiple Customer Management (MCM) partner. VisualAds is one — and the whole process is self-service.
- Program
- Google Ad Manager MCM
- Approval
- Within 24 hours
- Revenue share
- 5% · you keep 95%
- Payout terms
- Net 30, monthly
The basics
What AdX and MCM actually are
Google Ad Exchange (AdX) is Google’s real-time marketplace where advertisers and agencies — buying through Google Ads, Display & Video 360 and other platforms — bid for individual impressions. It is part of Google Ad Manager, Google’s ad server for publishers.
Google does not offer AdX as an open sign-up the way it offers AdSense. Publishers get access either through their own Google Ad Manager account with AdX approval — typically large publishers — or through a Google-approved partner in the Multiple Customer Management (MCM) program.
In MCM, the partner (the “parent”) serves and manages ads on behalf of the publisher (the “child”). The relationship starts with an invitation from Google Ad Manager that the publisher accepts, so Google knows exactly who owns the inventory. Google pays the parent, and the parent pays the publisher.
How it works with VisualAds
Getting AdX demand, step by step
No sales call and no minimum commitment.
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Step 1
Create an account
Name, email and a password. It is free.
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Step 2
Add your app or website
Submit each property for review from your dashboard.
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Step 3
Get approved
A person reviews each submission within 24 hours.
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Step 4
Accept the Google Ad Manager invite
On approval you receive the MCM invitation. Accept it to connect your inventory.
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Step 5
Publish ads.txt and earn
Add the ads.txt or app-ads.txt lines shown in your dashboard, create ad units and get paid.
Why VisualAds
What you get beyond the AdX connection
An MCM partner should add more than a login. Here is what VisualAds adds.
A flat, visible fee
VisualAds keeps a flat 5% of net revenue. You keep 95%.
Your own reporting
Impressions, clicks, eCPM and revenue in real time, in your VisualAds dashboard.
Monthly Net 30 payouts
Bank transfer in USD, EUR or TRY, a $50 minimum and invoices generated for you.
No lock-in
No long-term contract and no exclusivity.
A person to talk to
Write to publisher@visualads.com — a person replies within 24 hours.
Good to know
What stays your responsibility
An MCM partner does not change Google’s rules. Your content and traffic must follow the Google Publisher Policies, and invalid traffic — accidental clicks, bots, paid or incentivized visits — is filtered out and not paid.
Your dashboard’s Policy center lists any issue reported on your apps or sites, so you can fix it and reply from the same place. For the day-to-day levers that raise revenue once you are live, read our ad revenue optimization guide.
FAQ
Questions publishers ask
A company approved by Google to manage Google Ad Manager inventory on behalf of other publishers through the Multiple Customer Management (MCM) program. The partner handles ad serving and payment; the publisher keeps ownership of its apps and websites.
Yes. VisualAds is a Google Ad Manager MCM Partner and a Google Premier Partner 2026.
A person reviews each app or website within 24 hours. On approval you receive the Google Ad Manager invitation to accept.
VisualAds. In MCM, Google pays the partner, and VisualAds pays you monthly on Net 30 terms by bank transfer in USD, EUR or TRY, keeping a flat 5% of net revenue.
Yes. There is no long-term contract and no exclusivity.